Michelene (Loomer) Rabbitt in

Michelene (Loomer) Rabbitt

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Global Industry & Strategy Leader - Sports, Betting, & Music at Snowflake
📍 San Francisco Bay Area, United States

Michelene is the Global Industry & Strategy Leader for Sports, Betting, & Music at Snowflake, specializing in AI strategy and data-driven growth. Her career includes negotiating landmark deals for major brands like the NFL and NBA. Colleagues describe her as a strategic, intelligent, and passionate leader.

During her MBA at IESE Business School, she demonstrated strong leadership as the President of the Women in Business Club and Captain of the Volleyball Team. She also showed a keen interest in corporate responsibility through her involvement in the Responsible Business Club.

She negotiated the first-ever NFL rights deal to distribute a live game exclusively via a streaming platform while at Yahoo! Sports.

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Experience
20 Years
Current Role
Global Industry & Strategy Leader - Sports, Betting, & Music
Location
San Francisco Bay Area, United States
Personality Overview

How Michelene shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michelene cares about

AI in Sports
Her current role and recent posts focus on leveraging AI to help sports leagues and media companies create new fan experiences and drive revenue.
Data-Driven Fan Engagement
She helps sports and music clients use data collaboration and analytics to improve fan engagement, a core part of her role at Snowflake.
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Career

Work history

1-2024
Global Industry & Strategy Leader - Sports, Betting, & Music
Snowflake
12-2019 - 1-2024
Technical Business Development Leader - Amazon Music
Amazon
3-2016 - 12-2019
Vice President & Head of Business Development and Strategic Partnerships - Bleacher Report
Warner Bros. Discovery
1-2012 - 3-2016
Senior Director & Global Head of Business Development and Strategic Partnerships
Yahoo Sports
8-2010 - 12-2011
Director & Global Head of Strategic Partner Management
Yahoo Sports
In the press

Media appearances

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Education
Bilingual MBA
IESE Business School
Bachelor of Arts
UC San Diego
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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