Michelle Crossan-Matos in

Michelle Crossan-Matos

Login to view DISC.
Chief Brand & Experience officer at SharkNinja
📍 United States

Michelle Crossan-Matos is the Chief Growth Officer at SharkNinja, specializing in accelerating growth and transformative change by capitalizing on consumer insights and AI. Her career includes executive marketing roles at Ulta Beauty, Samsung, and P&G. People often describe her as a strategic, inspiring, passionate, and visionary leader.

Born in Glasgow, Scotland, Michelle is an author and podcaster focused on finding joy in everyday life. She spearheads initiatives like "The Joy Project" to foster genuine human connection and help people embrace impermanence. She lives in Puerto Rico with her husband and two children.

Unique fact: Michelle is the author of "The Joy of Impermanence" and hosts a podcast called "The Joy Of…, " which she co-hosts.

Read the full overview →
Experience
27 Years
Current Role
Chief Brand & Experience officer
Job Level
Leadership
Location
United States
Personality Overview

How Michelle shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Michelle cares about

AI-Driven Growth
Her current role and recent social media posts emphasize building with AI to push boundaries, innovate, and drive revenue growth at SharkNinja.
Consumer Obsession
A core theme in her work, she focuses on deeply understanding consumer needs to drive strategy, brand loyalty, and create exceptional customer experiences.
+4 more topics Login to view topics
Career

Work history

4-2026
Chief Brand & Experience officer
SharkNinja
4-2025 - 4-2026
Chief Growth Officer
SharkNinja
1-2023 - 1-2025
Chief Marketing Officer
Ulta Beauty
4-2021 - 1-2023
Chief Marketing, Citizenship & Communications Officer
Samsung Electronics America
2018 - 4-2021
SVP Corporate Strategy & Transformation, Product Innovation & Incubator
Samsung Electronics America
In the press

Media appearances

SharkNinja Names Michelle Crossan-Matos as Chief Growth Officer to Further Deepen Consumer‑First Mindset and Build Roadmap for Next Chapter of Transformational Growth. Featured in SharkNinja Investor Relations (Press Release)
See now
The Female Quotient and Rokt Launch The Marketing Edit Video Series Featuring C‑Suite Leaders from Gap, JCPenney, SharkNinja and Ulta Beauty. Featured in PR Newswire
+9 more appearances Login to view media
Education
1994 - 1998
BSc Hons
University of Strathclyde
2014 - 2014
Executive Education
Harvard Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other SharkNinja Employees

Explore more public profiles from related professionals.

Bailey Marquis-Wu
Bailey Marquis-Wu
Senior Manager, Ecommerce & Retail Marketing
SharkNinja
 Lana Sanleandro
Lana Sanleandro
SVP CMO SharkNinja - EMEA and International
SharkNinja
 Judy Darling
Judy Darling
VP Commercial
SharkNinja

More profiles

Discover additional public profiles from our index.

Samantha Vera Ponce
Samantha Vera Ponce
Midwest Sales and Education Executive
Dr. Idriss
 Taneal Warner
Taneal Warner
Software Specialist/Marketing Coordinator
Burke, Williams & Sorensen, LLP
 Tane Lloyd
Tane Lloyd
Co-Founder & CFO at Alpha Lion
Alpha Lion
 Emma Rosenfield
Emma Rosenfield
Sales Representative
Checkly
Unlock the full playbookSee exactly how to sell to Michelle. Free, 10 seconds.