Michelle Dobson Bamford in

Michelle Dobson Bamford

Wildcard · DISC type cis
Senior Director of Marketing at RBC
📍 Toronto, Ontario, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
10 Years
Current Role
Senior Director of Marketing
Job Level
Senior
Location
Toronto, Ontario, Canada
Personality Overview

How Michelle shows up

Friendly But Slow
Curious But Skeptical
ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Priorities

Topics Michelle cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2025
Senior Director of Marketing
RBC
5-2022 - 6-2025
Marketing Director
RBC Insurance
10-2020 - 5-2022
Senior Manager, Social Media Strategy
RBC
10-2018 - 10-2020
Senior Manager, Brand Partnerships
RBC
4-2017 - 9-2018
Senior Manager Cards, Mass Marketing, Social Media and Content
RBC
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1998 - 2000
Advertising
Sheridan College
1995 - 1997
Communication and Media Studies
University of Ottawa
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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