Michelle Gigowski Caplan, DrBA

Judge
DISC Type : Dc

Sr. Manager, Strategic Marketing Portfolio - Immuno at Diasorin Immunodiagnostics

Greater Minneapolis-St. Paul Area, United States

Overview

Michelle is a dynamic commercial leader at Diasorin, where she heads strategic marketing for the Immuno portfolio. She applies evidence-based practices from her Doctorate in Business Administration from DePaul University, which focused on Applied Behavioral Science, to drive growth in the life sciences and diagnostics sectors.

Outside of her corporate role, Michelle is passionate about bridging the academic-practitioner gap. She is an Adjunct Instructor at DePaul University, teaching graduate and undergraduate courses on negotiation and sustainability. Her research explores how human behaviors shape performance outcomes in the workplace.

She is a principal at Value It Press, a company dedicated to publishing valuation books for professionals and non-professionals.

Personality Overview

Quality Focused

Demanding

Generally Skeptic

They are less concerned about the product and more about its potential impact.  They respond better to strong and respectful interactions. They prefer to move quickly, and expect the same from others.

Topics They Care About

Go-to-Market Strategy
Her current role at Diasorin involves developing and executing go-to-market strategies to drive growth and market leadership in the immunodiagnostics space.
Sustainability Management
She teaches graduate and undergraduate courses on Sustainable Management at DePaul University and presented at a DePaul alumni event on living more sustainably.
Negotiation Skills
As an Adjunct Instructor, she teaches a graduate-level class on negotiation skills and has shared content on the importance of salary negotiation.

Media Appearances

Michelle has no verified media appearances

Work History

5-2023
Sr. Manager, Strategic Marketing Portfolio - Immuno at Diasorin Immunodiagnostics
6-2020
Adjunct Instructor at DePaul University
3-2012 - 9-2023
Principal at Value It Press
3-2022 - 4-2023
Life Sciences Strategy - Sr. Management Consultant at Guidehouse
1-2021 - 3-2022
Sr. Product Specialist - 1 of 2 US Subject Matter Experts [ImmunoDiagnostics Division] at Thermo Fisher Scientific

Education

2019 - 2022
Doctorate in Business Administration (DrBA) from DePaul Driehaus College of Business
2007 - 2011
Bachelor of Arts from Kalamazoo College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Middle Designation : Sr. Manager, Strategic Marketing Portfolio - Immuno at Diasorin Immunodiagnostics
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michelle

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • If convinced, they can reach decisions quite fast.
  • Can Michelle take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Michelle

Personality Compatibility


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