Michelle Heath in

Michelle Heath

Initiator · DISC type Di
Board Member at Questrom School of Business, Boston University
📍 Greater Boston, United States

Michelle Heath is the Founder and CEO of Growth Street, a firm that pioneered the fractional growth leadership model. A former CMO for Fortune 500 companies like J. P. Morgan and Fidelity, she now helps businesses with brand differentiation and go-to-market strategy. People who have worked with her call her a "brand expert" and an "absolute power house".

Beyond her work, Michelle is passionate about mentorship, volunteering her expertise to guide early-stage start-ups at MassChallenge. She identifies as an "anti-comfort-zoner, " actively pushing her boundaries by exploring new skills and embracing challenges that foster personal and professional growth.

She created the customer-obsessed Unrivaled Growth Framework™ to help businesses stand apart from their competition.

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Current Role
Board Member
Job Level
Leadership
Location
Greater Boston, United States
Personality Overview

How Michelle shows up

Friendly Challenger
Risk-Accepting
Confident

They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Priorities

Topics Michelle cares about

Brand Differentiation
Her core philosophy, book, and framework are all centered on helping businesses "break free from the race to the middle and stand alone. "
Go-to-Market Strategy
She specializes in helping early-stage companies set a solid foundation for go-to-market success, a key part of her mentorship at MassChallenge.
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Career

Work history

12-2024
Board Member
Questrom School of Business, Boston University
6-2024
U.S. Early Stage Start-Up Mentor
MassChallenge
1-2013
Founder + CEO
Growth Street
11-2019
Board Member
Darwin Trust Company
3-2025 - 2-2026
Fractional Head of Growth
Motus
In the press

Media appearances

Women Brand Leaders: Michelle Heath of Growth Street On 5 Things You Need to Lead a Highly Successful Brand. Featured in Medium (Authority Magazine)
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10 Key Learnings for Start‑up Marketers: Michelle Heath + Startup Boston Interview. Featured in Growth Street
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Education
1988 - 1992
BS/BA
Questrom School of Business, Boston University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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