Michelle Heath

Initiator
DISC Type : Di

Board Member at Questrom School of Business, Boston University

Greater Boston, United States

Overview

Michelle Heath is the Founder and CEO of Growth Street, a firm that pioneered the fractional growth leadership model. A former CMO for Fortune 500 companies like J. P. Morgan and Fidelity, she now helps businesses with brand differentiation and go-to-market strategy. People who have worked with her call her a "brand expert" and an "absolute power house".

Beyond her work, Michelle is passionate about mentorship, volunteering her expertise to guide early-stage start-ups at MassChallenge. She identifies as an "anti-comfort-zoner, " actively pushing her boundaries by exploring new skills and embracing challenges that foster personal and professional growth.

She created the customer-obsessed Unrivaled Growth Framework™ to help businesses stand apart from their competition.

Personality Overview

Friendly Challenger

Risk-Accepting

Confident

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Brand Differentiation
Her core philosophy, book, and framework are all centered on helping businesses "break free from the race to the middle and stand alone. "
Go-to-Market Strategy
She specializes in helping early-stage companies set a solid foundation for go-to-market success, a key part of her mentorship at MassChallenge.
Founder Mentorship
Volunteers as a start-up mentor, helping founders with ideal customer clarification, brand differentiation, and marketing execution.

Media Appearances

Women Brand Leaders: Michelle Heath of Growth Street On 5 Things You Need to Lead a Highly Successful Brand. Featured in Medium (Authority Magazine)

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10 Key Learnings for Start‑up Marketers: Michelle Heath + Startup Boston Interview. Featured in Growth Street

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Work History

12-2024
Board Member at Questrom School of Business, Boston University
6-2024
U.S. Early Stage Start-Up Mentor at MassChallenge
1-2013
Founder + CEO at Growth Street
11-2019
Board Member at Darwin Trust Company
3-2025 - 2-2026
Fractional Head of Growth at Motus

Education

1988 - 1992
BS/BA from Questrom School of Business, Boston University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Boston, United States Job Level : Leadership Designation : Board Member at Questrom School of Business, Boston University
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Michelle

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Michelle take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Michelle

Personality Compatibility


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