Michelle Heath is the Founder and CEO of Growth Street, a firm that pioneered the fractional growth leadership model. A former CMO for Fortune 500 companies like J. P. Morgan and Fidelity, she now helps businesses with brand differentiation and go-to-market strategy. People who have worked with her call her a "brand expert" and an "absolute power house".
Beyond her work, Michelle is passionate about mentorship, volunteering her expertise to guide early-stage start-ups at MassChallenge. She identifies as an "anti-comfort-zoner, " actively pushing her boundaries by exploring new skills and embracing challenges that foster personal and professional growth.
She created the customer-obsessed Unrivaled Growth Framework™ to help businesses stand apart from their competition.
Read the full overview →They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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