Michelle Hopkins

Observer
DISC Type : ic

Account Executive at Strategic Coach

Toronto, Ontario, Canada

Overview

Michelle Hopkins is a Membership Advisor at Strategic Coach, where she connects entrepreneurs with coaching to foster business growth and personal freedom. Her background is rooted in consultative sales and account management, with previous roles at BrightHR and Softchoice focusing on HR technology and solutions for the higher education sector.

Passionate about personal and professional development, Michelle is dedicated to building meaningful connections and supporting the entrepreneurial journey. Her certifications in effective sales questioning and business etiquette underscore her commitment to continuous learning and professional communication. She maintains an interest in her alma mater, the University of Toronto.

Michelle holds two distinct Honours degrees from the University of Toronto: a Bachelor of Arts and a Bachelor of Science.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Entrepreneurial Growth
Connects business owners with coaching and a powerful community at Strategic Coach, helping them grow their businesses while gaining more personal freedom.
Consultative Selling
Prioritizes the customer experience by tailoring presentations to address unique client needs, a practice she applied while driving growth at BrightHR.
Higher-Ed Tech
Previously helped universities at Softchoice adopt new technology solutions to provide exceptional experiences for their faculty, staff, and students.

Media Appearances

Michelle has no verified media appearances

Work History

9-2025
Account Executive at Strategic Coach
11-2024 - 8-2025
Business Development Manager at BrightHR
9-2022 - 12-2023
Commercial Account Manager - Public Sector (Universities in Ontario) at Softchoice
6-2022 - 12-2023
Commercial Account Manager at Softchoice
9-2017 - 6-2022
Content Writer at University of Toronto Mississauga

Education

9-2017 - 6-2022
Honours Bachelor of Arts from University of Toronto
9-2017 - 6-2022
Honours Bachelor of Science from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 6 Location : Toronto, Ontario, Canada Job Level : Middle Designation : Account Executive at Strategic Coach
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Michelle

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They like to analyze well and then make their decisions.
  • Can Michelle take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Michelle

Personality Compatibility


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