Michelle Keilitz

Go-getter
DISC Type : d

Regional Sales Director-Great Lakes at Veracyte, Inc.

Detroit Metropolitan Area, United States

Overview

Michelle Keilitz is a Regional Sales Director at Veracyte with over 25 years of experience in healthcare sales, specializing in genomic diagnostics, oncology, and rare diseases. A graduate of St. John Fisher University (M. B. A. ), colleagues describe her as an inspiring, dynamic, and strategic leader.

She has deep expertise in launching and promoting treatments for specific rare conditions, such as Idiopathic Pulmonary Fibrosis, from her previous role as a Division Sales Manager at Genentech.

Personality Overview

Decisive

Vision Oriented

Self-Confident

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Genomic Diagnostics
Her current role at Veracyte involves leading sales strategies for genomic diagnostic tests in oncology, endocrinology, and interstitial lung disease.
Sales Leadership
She has a long track record of leading, mentoring, and motivating sales teams at Veracyte and Genentech to exceed performance goals.
Rare Disease Treatment
She has significant experience leading teams in the rare disease space, specifically promoting Esbriet for Idiopathic Pulmonary Fibrosis while at Genentech.

Media Appearances

Michelle has no verified media appearances

Work History

4-2024
Regional Sales Director-Great Lakes at Veracyte, Inc.
1-2021 - 4-2024
Regional Sales Director-West at Veracyte, Inc.
4-2017 - 11-2020
Division Sales Manager at Genentech
8-2007 - 4-2017
Senior Clinical Specialist at Genentech
10-2010 - 1-2017
Field Based Trainer at Genentech

Education

Bachelor of Business Administration (B.B.A.) from Central Michigan University
Master of Business Administration (M.B.A.) from St. John Fisher University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Detroit Metropolitan Area, United States Job Level : N/A Designation : Regional Sales Director-Great Lakes at Veracyte, Inc.
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Michelle

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • Their decision making speed is somewhere in the middle.
  • Can Michelle take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Michelle

Personality Compatibility


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