Michelle Koty

Trailblazer
DISC Type : DI

Director, Global Demand Generation at Veracode

Billerica, Massachusetts, United States

Overview

Michelle has no verified overview

Personality Overview

Friendly But Fast

Charismatic

Persuasive

A combination of speed and relationship gets the best response from them.  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

Michelle has no verified topics they care about

Media Appearances

Michelle has no verified media appearances

Work History

4-2025
Director, Global Demand Generation at Veracode
7-2024 - 1-2025
Senior Director, Demand Generation & Business Development at Telestream
1-2023 - 7-2024
Director, Global Field Marketing & Demand Generation at Avid
10-2021 - 1-2023
Director, Lead Management at Avid
12-2019 - 10-2021
Sr. Manager, Americas Field & Partner Marketing at Progress

Education

2001 - 2006
BS/BA from Northeastern University
2010 - 2012
MBA from University of Massachusetts Lowell

More Information

Social Presence :

Prographics :

Exp : 10 Location : Billerica, Massachusetts, United States Job Level : Mid-senior Designation : Director, Global Demand Generation at Veracode
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Michelle

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Michelle take some risk or not?

  • If necessary, they will be ready to take risks.

You And Michelle

Personality Compatibility


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