Michelle Koty in

Michelle Koty

Trailblazer · DISC type DI
Director, Global Demand Generation at Veracode
📍 Billerica, Massachusetts, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
10 Years
Current Role
Director, Global Demand Generation
Job Level
Mid-senior
Location
Billerica, Massachusetts, United States
Personality Overview

How Michelle shows up

Friendly But Fast
Charismatic
Persuasive

A combination of speed and relationship gets the best response from them. They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Priorities

Topics Michelle cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2025
Director, Global Demand Generation
Veracode
7-2024 - 1-2025
Senior Director, Demand Generation & Business Development
Telestream
1-2023 - 7-2024
Director, Global Field Marketing & Demand Generation
Avid
10-2021 - 1-2023
Director, Lead Management
Avid
12-2019 - 10-2021
Sr. Manager, Americas Field & Partner Marketing
Progress
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2001 - 2006
BS/BA
Northeastern University
2010 - 2012
MBA
University of Massachusetts Lowell
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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