Michelle Kravets

Critic
DISC Type : C

Senior Product Marketing Manager at ShipBob

Los Angeles, California, United States

Overview

Michelle has no verified overview

Personality Overview

Information Seeker

Critic

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Michelle has no verified topics they care about

Media Appearances

Michelle has no verified media appearances

Work History

5-2024
Senior Product Marketing Manager at ShipBob
9-2022 - 5-2024
Product Marketing Manager at CloudTrucks
9-2021 - 9-2022
Senior Analyst at Klarna
6-2020 - 8-2020
Digital Marketing Management Intern at EdgeSoft Inc.
9-2018 - 6-2019
Manager, Insights at GBH Insights

Education

2019 - 2021
Master of Business Administration - MBA from USC Marshall School of Business
2010 - 2014
Bachelor of Arts (B.A.) from Wesleyan University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Los Angeles, California, United States Job Level : Middle Designation : Senior Product Marketing Manager at ShipBob
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Michelle

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Michelle take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Michelle

Personality Compatibility


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