Michelle Larson is a social impact brand and content strategist, currently with Full Hearts and previously a Director at One & All Agency. She specializes in using data to guide content creation and growth strategies for purpose-driven organizations. She holds a Bachelor of Arts from California Baptist University.
Outside of her direct professional role, Michelle is deeply passionate about companies that meaningfully integrate their values into their business model. She is inspired by brands that prioritize social and environmental good, reflecting a strong alignment between her personal values and professional expertise.
She champions the idea of purpose-driven capitalism, inspired by Patagonias move to make Earth its "only shareholder. "
Read the full overview →They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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