Michelle Larson in

Michelle Larson

Wildcard · DISC type csi
Brand & Content at Full Hearts
📍 Pasadena, California, United States

Michelle Larson is a social impact brand and content strategist, currently with Full Hearts and previously a Director at One & All Agency. She specializes in using data to guide content creation and growth strategies for purpose-driven organizations. She holds a Bachelor of Arts from California Baptist University.

Outside of her direct professional role, Michelle is deeply passionate about companies that meaningfully integrate their values into their business model. She is inspired by brands that prioritize social and environmental good, reflecting a strong alignment between her personal values and professional expertise.

She champions the idea of purpose-driven capitalism, inspired by Patagonias move to make Earth its "only shareholder. "

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Experience
19 Years
Current Role
Brand & Content
Location
Pasadena, California, United States
Personality Overview

How Michelle shows up

Curious But Skeptical
ROI Driven
Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Priorities

Topics Michelle cares about

Purpose-Driven Brands
She frequently highlights brands like Patagonia and REI that actively live out their values, showing a passion for authentic corporate purpose.
Data-Guided Content
Advocates for using data to understand audiences and create simple, value-driven content that genuinely engages people.
+5 more topics Login to view topics
Career

Work history

3-2023
Brand & Content
Full Hearts
11-2019 - 11-2022
Director, Partnership & Growth
One & All Agency
5-2011 - 11-2019
Digital Strategy Supervisor
One & All Agency
5-2009 - 1-2011
Integrated Campaign Strategist
eleho
1-2006 - 5-2009
Special Project Lead
Invisible Children Inc.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2006
Bachelor of Arts - BA
California Baptist University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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