Michelle Lerner

Questioner
DISC Type : c

National Senior Partner Executive at NetApp

Atlanta, Georgia, United States

Overview

Michelle Lerner is a National Senior Partner Executive at NetApp, recognized as a "Rising Female Star of the IT Channel. " Described as a partner advocate with extensive channel experience, she focuses on driving sales development and providing exceptional support to partners. She attended York University and The University of Winnipeg.

Interesting fact: She was lauded for her work in driving partner sales development through specific programs like BlitzMasters and Executive Briefings.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Channel Advocacy
Identified as a "partner advocate" with extensive channel experience who strives to provide exceptional support to her partners.
Partner Sales Development
Drives partner sales through targeted programs, executive briefings, and close collaboration with channel resources to ensure mutual success.
Hybrid Cloud
Actively promotes NetApp's leadership in hybrid cloud, encouraging partners and customers to leverage their solutions for their cloud journey.

Media Appearances

Michelle has no verified media appearances

Work History

11-2024
National Senior Partner Executive at NetApp
5-2020 - 1-2025
Channel Sales Manager, South at Netapp at NetApp
8-2019 - 4-2020
Channel Sales Manager, East Area & TOLA, USA at NetApp
10-2000 - 7-2010
Account Development Manager at Avnet Inc.
7-1988 - 10-2000
Field Manager at Merisel

Education

1986 - 1989
Education details unavailable from York University
1983 - 1985
Education details unavailable from The University of Winnipeg, Manitoba Scholar Grade School

More Information

Social Presence :

Prographics :

Exp : 28 Location : Atlanta, Georgia, United States Job Level : N/A Designation : National Senior Partner Executive at NetApp
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michelle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michelle take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Michelle

Personality Compatibility


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