Michelle Nwoga

Questioner
DISC Type : c

Group Chief Experience Officer at UBA Group

London, England, United Kingdom

Overview

Michelle Nwoga is an award-winning Group Chief Experience Officer at UBA Group with over 25 years of experience in financial services and telecommunications. She is an expert in CX strategy and business transformation, holding an MSc in Management from Birkbeck, University of London.

Passionate about Pan-African progress, Michelle focuses on fostering a united and progressive Africa through her work. Her personal philosophy emphasizes that attention to detail is the key differentiator in creating extraordinary results from basic principles, a value she applies to both her professional and personal life.

Unique fact: Michelle led UBA to its first-ever Top 5 ranking in the KPMG BICX assessment, moving the bank from as low as 14th place to the top tier.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Customer-Centric Transformation
Her career is defined by reshaping large organizations into customer-first institutions, leading transformation across 24 countries and 4 continents.
Data-Driven Insight
Passionate about leveraging data and analytics to drive business transformation, inform strategy, and support sustainable growth across diverse markets.
Digital Innovation
Focuses on leveraging technology and constant innovation to meet evolving customer needs and drive digital transformation within the banking sector.

Media Appearances

Michelle Nwoga - UBA Nigeria. Featured in UBA Group (Official Website)

See Now

Work History

2-2021
Group Chief Experience Officer at UBA Group
1-2020 - 1-2021
Group Head Marketing & Customer Experience at UBA Group
4-2019 - 1-2020
Head, Customer Experience & Engagement at Access Bank Plc
11-2015 - 4-2019
Head, Customer Experience & Engagement at Diamond Bank Plc
10-2013 - 11-2015
Head, Customer Insight & Engagement at Diamond Bank Plc

Education

2020 - 2020
Digital Marketing Strategies from Kellogg Executive Education
2010 - 2011
MSc Management from Birkbeck, University of London

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Leadership Designation : Group Chief Experience Officer at UBA Group
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Michelle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Michelle take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Michelle

Personality Compatibility


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