Michelle Preusch

Trailblazer
DISC Type : DI

VP of Sales, EMEA at Chalice AI

London, England, United Kingdom

Overview

Michelle is the VP of Sales, EMEA at Chalice AI, where she builds revenue engines by translating complex advertiser challenges into AI-led strategies. She has deep expertise in ad tech, programmatic, and retail media. People who have worked with her describe her as smart, innovative, and commercially savvy.

Michelle is passionate about supporting women in her field, celebrating and networking with female senior leaders in advertising and communications. She holds a B. S. in Business Administration from the University of Colorado Boulder.

She once received a "Differentiate or Die" award for her pursuit of excellence in the face of adversity while expanding into a new vertical.

Personality Overview

Charismatic

Friendly But Fast

Assertive

They are charming and have the ability to align others behind their decisions.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

AI in Advertising
She focuses on using AI to solve advertiser challenges and has publicly contrasted her company's transparent approach with the "black box" methods of competitors like Meta and Google.
Data Transparency
She advocates for advertisers retaining control of their data and questions whether platforms use client data to train their own profit algorithms or competitors' models.
Ad Tech Revenue
Her professional focus is on building scalable "revenue engines, not just pipelines, " with over a decade of experience leading sales and client development in ad tech.

Media Appearances

Michelle has no verified media appearances

Work History

11-2025
VP of Sales, EMEA at Chalice AI
6-2025 - 10-2025
VP of Commerce at Epsilon
10-2020 - 7-2025
Senior Director, Client Development at Epsilon
5-2018 - 10-2020
Client Development Director at Epsilon
6-2015 - 2-2016
Digital Account Strategist at Burns Marketing

Education

2007 - 2011
B.S in Business Administration from University of Colorado Boulder
2003 - 2007
High School Diploma from Cherry Creek High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Senior Designation : VP of Sales, EMEA at Chalice AI
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Give them control of the sales process
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Michelle

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Michelle take some risk or not?

  • They can take risks if necessary.

You And Michelle

Personality Compatibility


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