Michelle Romo Deschamps

Inquirer
DISC Type : cd

Head of Marketing IWPB at HSBC

Mexico City, Mexico

Overview

Michelle Romo Deschamps is the Head of Marketing at HSBC, leveraging extensive experience from her 14-year tenure at Mastercard, where she led marketing and communications for Mexico and Central America. She is a graduate of Tecnológico de Monterrey and IPADE Business School.

She is a strong advocate for gender equality, actively participating in events like the #DecididasSummit. Michelle is passionate about fostering female leadership and has led discussions on building personal brands with a clear purpose to empower other professional women.

In 2022, Michelle was recognized as one of the "Leading Women Mexico" for her significant contributions to the industry.

Personality Overview

Upfront

Judgemental

Hard To Convince

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Purpose-Driven Brands
She led a panel at the #DecididasSummit titled “Marcas Personales con Propósito, ” focusing on the importance of purpose in branding.
Financial Marketing
Draws on over 14 years of experience leading marketing for major financial companies like Mastercard and now HSBC in Latin American markets.
Female Leadership
Recognized as one of the "Leading Women Mexico 2022" and actively participates in summits focused on gender equality and empowering women.

Media Appearances

Michelle has no verified media appearances

Work History

11-2025
Head of Marketing IWPB at HSBC
1-2023 - 11-2025
Head of Marketing & Communications North LAC (Mex-CAC-CAB) at Mastercard
9-2019 - 1-2023
VP Marketing & Comms Mex & CAC at Mastercard
3-2018 - 9-2019
VP Managed Services Mex & CAC at Mastercard
7-2010 - 9-2011
Directora Regional de Cuenta at Leo Burnett

Education

11-2021 - 6-2022
Administración y gestión de empresas from IPADE Business School
1998 - 2001
Licenciado en Mercadotecnia from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Head of Marketing IWPB at HSBC
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Michelle

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Michelle take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Michelle

Personality Compatibility


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