Michelle Romo Deschamps in

Michelle Romo Deschamps

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Head of Marketing IWPB at HSBC
📍 Mexico City, Mexico

Michelle Romo Deschamps is the Head of Marketing at HSBC, leveraging extensive experience from her 14-year tenure at Mastercard, where she led marketing and communications for Mexico and Central America. She is a graduate of Tecnológico de Monterrey and IPADE Business School.

She is a strong advocate for gender equality, actively participating in events like the #DecididasSummit. Michelle is passionate about fostering female leadership and has led discussions on building personal brands with a clear purpose to empower other professional women.

In 2022, Michelle was recognized as one of the "Leading Women Mexico" for her significant contributions to the industry.

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Experience
12 Years
Current Role
Head of Marketing IWPB
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Michelle cares about

Purpose-Driven Brands
She led a panel at the #DecididasSummit titled “Marcas Personales con Propósito, ” focusing on the importance of purpose in branding.
Financial Marketing
Draws on over 14 years of experience leading marketing for major financial companies like Mastercard and now HSBC in Latin American markets.
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Career

Work history

11-2025
Head of Marketing IWPB
HSBC
1-2023 - 11-2025
Head of Marketing & Communications North LAC (Mex-CAC-CAB)
Mastercard
9-2019 - 1-2023
VP Marketing & Comms Mex & CAC
Mastercard
3-2018 - 9-2019
VP Managed Services Mex & CAC
Mastercard
7-2010 - 9-2011
Directora Regional de Cuenta
Leo Burnett
In the press

Media appearances

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Education
11-2021 - 6-2022
Administración y gestión de empresas
IPADE Business School
1998 - 2001
Licenciado en Mercadotecnia
Tecnológico de Monterrey
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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