Michelle S. Cashwell, PMP

Questioner
DISC Type : c

PRODUCT & PACKAGING DEVELOPMENT MANAGER at Consumer Goods | Retail

Fairfield, California, United States

Overview

Michelle is a product development leader with over 10 years of experience launching innovative CPG products across food, beauty, and home goods. A certified Project Management Professional (PMP), she specializes in the end-to-end product lifecycle, strategic sourcing, and commercialization strategy.

She recently achieved her PMP certification, a professional challenge she proudly described as her "Goliath, " underscoring her commitment to professional excellence.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

CPG Innovation
Has a decade of experience creating consumer-driven products in diverse CPG categories, including food, beauty, wellness, and textiles.
Project Management
Recently earned her PMP certification, a rigorous process she found highly rewarding and a significant professional accomplishment.
Packaging & Sourcing
Manages product and packaging development with a focus on strategic sourcing, vendor management, and cost-effective commercialization.

Media Appearances

Michelle has no verified media appearances

Work History

PRODUCT & PACKAGING DEVELOPMENT MANAGER at Consumer Goods | Retail
8-2021
Product Development and Innovation Manager at Mariani Packing Co., Inc.
6-2019 - 10-2022
Product Development Manager at Independant Business Consultant
Associate Product Development Manager, Papyrus-Recycled Greetings at Papyrus
Packaging Development Manager at Williams-Sonoma, Inc.

Education

Diploma from Armijo High School
Coursework in Business Administration from Solano Community College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Fairfield, California, United States Job Level : Middle Designation : PRODUCT & PACKAGING DEVELOPMENT MANAGER at Consumer Goods | Retail
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Insights For Selling To Michelle S.

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle S. is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michelle S.

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michelle S. move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michelle S. take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Michelle S.

Personality Compatibility


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