Michelle Sandler

Doer
DISC Type : ds

Independent Business Owner at Shell Creative

McLean, Virginia, United States

Overview

Michelle Sandler is the founder of Shell Creative, where she helps online entrepreneurs with marketing, design, and automation. A graduate of the University of Mary Washington, she is a trusted expert and partner for the Membership.io platform, having built hundreds of sites for a global client base.

Michelles business philosophy is inspired by her personal life, particularly her love for the beach which influenced her companys name. She is a mother who finds inspiration in her childrens experiences and values using technology to create more time for what truly matters.

Interestingly, her company name "Shell Creative" is not a play on her name Michelle, but a tribute to her childhood love of the beach.

Personality Overview

Fast-paced

Results Focused

Strategic Planner

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Entrepreneurial Automation
Focuses on helping coaches and course creators use automation to scale their businesses and reduce overwhelm, a frequent topic on her professional blog.
Membership Platforms
As a trusted partner of Membership.io (formerly Searchie), she has built hundreds of sites and writes extensively on optimizing online course and membership hubs.
Non-Profit Strategy
She shares insights from her consulting work with non-profits, focusing on solving organizational challenges for volunteer-led boards.

Media Appearances

How I Stopped Working Weekends — Shell Creative. Featured in Shell Creative Blog

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My Top Tech Tools — Shell Creative. Featured in Shell Creative Blog

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Interview with Michelle Sandler of Shell Creative. Featured in YouTube

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Work History

11-2018
Independent Business Owner at Shell Creative

Education

Bachelor of Business Administration - BBA from University of Mary Washington

More Information

Social Presence :

Prographics :

Exp : 7 Location : McLean, Virginia, United States Job Level : N/A Designation : Independent Business Owner at Shell Creative
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Michelle

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Michelle take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Michelle

Personality Compatibility


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