Michelle Schafer

Initiator
DISC Type : Di

Board Member at Washington Women in Public Relations

Sterling, Virginia, United States

Overview

Michelle has no verified overview

Personality Overview

Risk-Accepting

Friendly Challenger

Confident

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Michelle has no verified topics they care about

Media Appearances

Michelle has no verified media appearances

Work History

1-2025
Board Member at Washington Women in Public Relations
9-2020
Partner & Sr. Vice President at Merritt Group
8-2003
Senior Vice President, Security Practice at Merritt Group
1-2006 - 10-2006
Media Relations Manager at Strategic Communications Group
2-2002 - 8-2003
Research Associate and Wireless Communications Team Lead at Current Analysis

Education

1995 - 1999
Bachelor's degree from George Mason University
1995 - 1999
BA from George Mason University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Sterling, Virginia, United States Job Level : Leadership Designation : Board Member at Washington Women in Public Relations
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Michelle

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Michelle take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Michelle

Personality Compatibility


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