Michelle (Shmukler) Erste, CPSM

Questioner
DISC Type : c

Marketing Lead at VHB

Alpharetta, Georgia, United States

Overview

Michelle has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Michelle has no verified topics they care about

Media Appearances

Michelle has no verified media appearances

Work History

1-2026
Marketing Lead at VHB
4-2019 - 1-2026
Marketing Director at iParametrics, LLC
7-2013 - 3-2019
Marketing Manager at Wolverton (now CHA)
2-2010 - 7-2013
Senior Inside Sales Coordinator at Jacobs Engineering
9-2006 - 2-2010
Transportation Marketing Coordinator at Jordan, Jones & Goulding

Education

2007 - 2009
MBA from Georgia State University - J. Mack Robinson College of Business
2001 - 2004
BFA from New York University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Alpharetta, Georgia, United States Job Level : Senior Designation : Marketing Lead at VHB
URL has been copied!

Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Michelle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Michelle take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Michelle

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.