Michelle Soto

Questioner
DISC Type : c

Vice President at Research Partnership

Buffalo-Niagara Falls Area, United States

Overview

Michelle Soto is a Vice President at Research Partnership with over 20 years of experience in healthcare market research. She specializes in qualitative and quantitative insights for pharmaceutical, medical device, and biotech companies across the product lifecycle. She holds a Masters degree from the Rochester Institute of Technology.

She is focused on innovating the use of AI Avatars to elevate market research and gain greater engagement from respondents.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Healthcare Insights
Her career is dedicated to providing strategic qualitative and quantitative insights for pharmaceutical, medical device, and biotech companies.
AI in Market Research
Actively promotes the use of AI Avatars as an innovative method to elevate market research and improve respondent engagement.
Global Research
Has a key professional interest in international studies, having conducted market research with stakeholders around the world.

Media Appearances

Michelle has no verified media appearances

Work History

9-2024
Vice President at Research Partnership
5-2024 - 9-2024
Qualitative and Quantitative Consultant at Freelance
1-2023 - 12-2023
VP, US Research at MD Analytics
5-2020 - 1-2023
Sr. VP, Research Services at Olson Research Group, Inc.
8-2016 - 4-2020
Sr. Vice President at KJT Group

Education

Master’s Degree from Rochester Institute of Technology
Bachelor’s Degree from University of Rochester

More Information

Social Presence :

Prographics :

Exp : 8 Location : Buffalo-Niagara Falls Area, United States Job Level : Senior Designation : Vice President at Research Partnership
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michelle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michelle take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Michelle

Personality Compatibility


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