Michelle Tigani

Questioner
DISC Type : c

Director of Marketing & Communications at Cassaday & Company, Inc.

Washington DC-Baltimore Area, United States

Overview

Michelle has no verified overview

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Michelle has no verified topics they care about

Media Appearances

Michelle has no verified media appearances

Work History

2-2017
Director of Marketing & Communications at Cassaday & Company, Inc.
11-2013 - 2-2017
Director of Communications at The Center for Education Reform
7-2013 - 11-2013
Communications Director at Parents for Educational Freedom in North Carolina
3-2013 - 7-2013
Deputy Director of Digital Communications at The Center for Education Reform
11-2011 - 7-2013
Webmaster at The Center for Education Reform

Education

B.A. from North Carolina State University
M.A. from Teachers College, Columbia University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Director of Marketing & Communications at Cassaday & Company, Inc.
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Michelle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Michelle take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Michelle

Personality Compatibility


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