Michelle Yannetti

Enthusiast
DISC Type : i

Principal Consultant at Michelle Yannetti LLC

Lexington, Massachusetts, United States

Overview

Michelle is a global strategic marketing leader with over 20 years of experience in the life sciences sector. A graduate of Babson College and Tufts University, she excels at identifying market opportunities and building Go-to-Market plans. Colleagues describe her as approachable and dedicated to team success.

She places a high value on professional relationships and community, believing that while trends evolve, connections with colleagues are lasting. Michelle enjoys engaging with industry peers and hearing fresh perspectives from the next wave of innovators in her field.

She frequently serves as a judge for the BioTools Innovator Pitch Competition, evaluating emerging life science tools companies.

Personality Overview

Amiable & Agreeable

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Go-to-Market Strategy
Her current consultancy focuses on developing Go-to-Market programs that deliver tangible results for life science organizations.
Life Sciences Innovation
Demonstrates a passion for new industry technology by serving as a judge at the BioTools Innovator Pitch Competition for startups.
Marketing Effectiveness
Focuses on elevating marketing for life science companies through persona mapping, brand messaging, and commercial success planning.

Media Appearances

Michelle has no verified media appearances

Work History

2025
Principal Consultant at Michelle Yannetti LLC
2022 - 2024
Executive Director, Head of Strategic Marketing at Thermo Fisher Scientific
2011 - 2022
Director, Global Market Development at Thermo Fisher Scientific
2008 - 2011
Manager, Global Market Development at Life Technologies
2007 - 2008
Marketing Manager at PerkinElmer

Education

MBA from Babson College
MS from Tufts University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Lexington, Massachusetts, United States Job Level : Senior Designation : Principal Consultant at Michelle Yannetti LLC
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Michelle

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Michelle take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Michelle

Personality Compatibility


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