Miguel E.

Captain
DISC Type : DS

Sr Director of Marketing- The Pink Stuff at RPM International Inc.

Deerfield, Illinois, United States

Overview

Miguel is a results-driven CPG leader with experience managing multi-billion-dollar portfolios at companies like Keurig Dr Pepper and SC Johnson. Currently the Sr. Director of Marketing for The Pink Stuff, he is known for being strategic, agile, and focused. He holds a diploma from Northwesterns Kellogg School of Management.

Outside of his primary role, he is a Founding Partner and Board Member for Smart Rabbit XR, an educational technology startup that uses immersive VR and AR to connect children with nature. He is also passionate about wine, having earned a certification as a Professional Sommelier.

Unique fact: Miguel holds a patent for a liquid electric dispenser device with advanced features.

Personality Overview

Consummate Professional

Long-Term Thinker

Decisive But Calm

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

CPG Brand Building
Has managed iconic brands like 7Up, Glade, and Canada Dry, with a focus on creating strategies that inspire consumer loyalty and drive business growth.
Immersive Learning
A co-founder of an educational tech startup, Smart Rabbit XR, that utilizes VR and AR to create powerful learning experiences for children.
Digital Disruption
Currently leading growth for The Pink Stuff, a brand described as being digitally disruptive and fueled by the power of social media.

Media Appearances

Miguel has no verified media appearances

Work History

8-2025
Sr Director of Marketing- The Pink Stuff at RPM International Inc.
5-2025
Founding Partner- Board Member at Smart Rabbit XR
2-2025
Principal Consultant at WorldLink Ventures
6-2023 - 2-2025
Director of Brand Management Carbonated Soft Drinks at Keurig Dr Pepper Inc.
7-2023
Director Marketing Commercialization-Glade North America at SC Johnson

Education

Diploma of Education from Northwestern University - Kellogg School of Management
Master from Universitat Pompeu Fabra

More Information

Social Presence :

Prographics :

Exp : 2 Location : Deerfield, Illinois, United States Job Level : Senior Designation : Sr Director of Marketing- The Pink Stuff at RPM International Inc.
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Insights For Selling To Miguel

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miguel is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Miguel

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Miguel move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Miguel take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Miguel

Personality Compatibility


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