Juan Carlos Gómez Melchor in

Juan Carlos Gómez Melchor

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Product Strategy Director - Mortgages at Grupo Financiero Banorte
📍 Mexico City, Mexico

Juan Carlos Gómez Melchor is a senior financial services leader with over 15 years of experience at Mexicos leading banks. As Product Strategy Director for Mortgages at Banorte, he excels in product commercialization and strategic planning. He holds a diploma from Louisiana State University.

He led the redesign of BBVAs financial education program, which contributed to the bank winning an international EIFLE Award for Organization of the Year.

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Experience
14 Years
Current Role
Product Strategy Director - Mortgages
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Juan cares about

Mortgage Strategy
Currently leads mortgage product strategy at Banorte, designing initiatives that generate over MXN 1 billion in new origination annually.
Product Commercialization
Has a proven record of launching and commercializing financial products, from corporate cards to term deposits, driving significant revenue growth across top Mexican banks.
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Career

Work history

9-2019
Product Strategy Director - Mortgages
Grupo Financiero Banorte
11-2016 - 9-2019
Regional Head of Commercial Cards LATAM
HSBC
12-2015 - 11-2016
Associate Head of Content Development: Educación Financiera BBVA
BBVA en México
1-2015 - 9-2015
Product Senior Specialist - Liabilities & Commercial Bundles
HSBC
12-2011 - 1-2015
Product Manager - Term Deposits & Investment Strategies
HSBC
In the press

Media appearances

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Education
5-2023 - 5-2025
Diploma of Education
Louisiana State University
9-2020 - 12-2024
In-Company Program
IPADE Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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