Juan Carlos Gómez Melchor

Inspirer
DISC Type : id

Product Strategy Director - Mortgages at Grupo Financiero Banorte

Mexico City, Mexico

Overview

Juan Carlos Gómez Melchor is a senior financial services leader with over 15 years of experience at Mexicos leading banks. As Product Strategy Director for Mortgages at Banorte, he excels in product commercialization and strategic planning. He holds a diploma from Louisiana State University.


He led the redesign of BBVAs financial education program, which contributed to the bank winning an international EIFLE Award for Organization of the Year.

Personality Overview

Fast Adopter

Decisive

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Mortgage Strategy
Currently leads mortgage product strategy at Banorte, designing initiatives that generate over MXN 1 billion in new origination annually.
Product Commercialization
Has a proven record of launching and commercializing financial products, from corporate cards to term deposits, driving significant revenue growth across top Mexican banks.
Financial Education
Spearheaded the redesign of BBVA's award-winning financial education program, launching new workshops and online diplomas to improve public financial literacy.

Media Appearances

Juan has no verified media appearances

Work History

9-2019
Product Strategy Director - Mortgages at Grupo Financiero Banorte
11-2016 - 9-2019
Regional Head of Commercial Cards LATAM at HSBC
12-2015 - 11-2016
Associate Head of Content Development: Educación Financiera BBVA at BBVA en México
1-2015 - 9-2015
Product Senior Specialist - Liabilities & Commercial Bundles at HSBC
12-2011 - 1-2015
Product Manager - Term Deposits & Investment Strategies at HSBC

Education

5-2023 - 5-2025
Diploma of Education from Louisiana State University
9-2020 - 12-2024
In-Company Program from IPADE Business School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Product Strategy Director - Mortgages at Grupo Financiero Banorte
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Insights For Selling To Juan Carlos

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Carlos is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Juan Carlos

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Juan Carlos move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Juan Carlos take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Juan Carlos

Personality Compatibility


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