Miguel Mendez

Researcher
DISC Type : Cs

Founder at Point Guard Media

Miami, Florida, United States

Overview

Miguel is the founder of Point Guard Media (PGM), where he specializes in creating performance creatives that profitably scale eCommerce businesses. With a background at multiple eCommerce agencies and a BBA from Hult International Business School, he focuses on growing brands to eight figures by optimizing ads and offers.

Originally from Guatemala, Miguel is a natural entrepreneur who began his journey by starting his own drop-shipping stores while still in college. He is passionate about sharing the lessons he has learned in the eCommerce space and connecting with fellow professionals to exchange insights and experiences.

Unique fact: He founded his own agency after gaining experience at several eCommerce agencies and running his own online stores.

Personality Overview

Cost Conscious

Detail Oriented

ROI Seeker

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are thorough and always follow a systematic approach.

Topics They Care About

Profitable Scaling
His content focuses on scaling brands to 8-figures, emphasizing that chasing high ROAS can kill actual profit and that scaling offers is more effective than just scaling ads.
Performance Creatives
This is his core value proposition, mentioned in his headline. He believes in simplifying the ad creation process to create winning ads that scale effectively.
Customer Retention
He advocates for focusing on products that create repeat buyers, which is key to increasing average order value (AOV) and long-term profitability.

Media Appearances

Miguel has no verified media appearances

Work History

2-2023
Founder at Point Guard Media
7-2022 - 10-2022
Senior Strategist at WCM Digital
1-2021 - 7-2022
Content Strategist at Right Hook Digital
8-2020 - 1-2021
Social Media Marketing Manager at Frank de Paula Inc.

Education

2017 - 2021
Bachelor of Business Administration - BBA from Hult International Business School
2004 - 2017
Education details unavailable from American School of Guatemala

More Information

Social Presence :

Prographics :

Exp : 4 Location : Miami, Florida, United States Job Level : Leadership Designation : Founder at Point Guard Media
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Insights For Selling To Miguel

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miguel is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Miguel

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Miguel move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Miguel take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Miguel

Personality Compatibility


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