Miguel Mickelberg

Questioner
DISC Type : c

CFO at Cyrela

São Paulo, São Paulo, Brazil

Overview

Miguel has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Miguel has no verified topics they care about

Media Appearances

Miguel has no verified media appearances

Work History

9-2016
CFO at Cyrela
6-2014 - 8-2016
General Manager - Finance at Cyrela
4-2012 - 6-2014
Controlling Manager - Corporate at Cyrela
4-2025
Member - Board of Directors at Assaí Atacadista
6-2023 - 4-2025
Member - Finance and Investments Committee at Assaí Atacadista

Education

2012 - 2014
Master of Business Administration (MBA) from MIT Sloan School of Management
2007 - 2009
Postgrad from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 13 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : CFO at Cyrela
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Insights For Selling To Miguel

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miguel is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Miguel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Miguel move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Miguel take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Miguel

Personality Compatibility


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