Mika Mustiala

Critic
DISC Type : C

Director of Digital Services and Platforms at WPP Media Finland

Helsinki, Uusimaa, Finland

Overview

Mika is the Director of Digital Services and Platforms at WPP Media Finland, bringing extensive digital marketing experience since 2008. He leads teams across search, social, and programmatic advertising, with a focus on commercial growth and strategic initiatives. He holds a degree in Business Information Technology from Haaga-Helia University of Applied Sciences.

He has been a professional in the digital marketing industry since 2008.

Personality Overview

Negotiator

Objective Thinker

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Team Development
Expresses a strong interest in developing team competence and well-being, and actively recruits for senior digital roles to enhance his team's capabilities.
Digital Innovation
Focuses on utilizing new digital solutions to make marketing more effective and is passionate about designing impactful digital campaigns and strategies.
Search Marketing
Holds deep expertise in search engine marketing as the Head of Search, responsible for the performance and processes of both SEM and SEO teams.

Media Appearances

Mika has no verified media appearances

Work History

2-2022
Director of Digital Services and Platforms at WPP Media Finland
4-2021
Head of Search at WPP Media Finland
12-2018 - 4-2021
Head of Bought Media at iProspect
1-2015 - 12-2018
Guest Speaker / Trainer at Google Partners Academy
10-2012 - 12-2018
Head of PPC at iProspect

Education

2006 - 2010
Business Information Technology from Haaga-Helia University of Applied Sciences
2006 - 2010
Tietojenkäsittely from HAAGA-HELIA ammattikorkeakoulu

More Information

Social Presence :

Prographics :

Exp : 17 Location : Helsinki, Uusimaa, Finland Job Level : Mid-senior Designation : Director of Digital Services and Platforms at WPP Media Finland
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Insights For Selling To Mika

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mika is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Mika

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Mika move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Mika take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Mika

Personality Compatibility


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