Mikael Horsbøll

Commander
DISC Type : D

Director Marketing / Innovation & Business Development, International Sales BU at Danish Crown Foods

Hedensted, Central Denmark Region, Denmark

Overview

Mikael Horsbøll is a commercial director at Danish Crown with over 13 years in leadership across the FMCG sector. His expertise covers the entire value chain, from international business strategy and sales management to marketing and innovation. He holds an MSc from Aarhus University and an executive certificate from Columbia University.

He is an active runner, having participated in events like the Lillebælt Half Marathon. He has also expressed a professional interest in companies like the LEGO Group.

Unique fact: His international management experience includes leading business units in diverse settings, from complex matrix organizations in Denmark to commercially focused subsidiaries in the USA.

Personality Overview

Very Quick

Strong-Willed

Impact-Driven

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

International Growth
He has a strong focus on delivering top and bottom-line growth, with specific experience leading business growth strategy for Arla Foods in the US market.
FMCG Innovation
His career includes multiple director-level roles in marketing and innovation at Danish Crown, Cocio Chokolademælk, and Arla Foods, focusing on global category growth.
Category Development
His current role as International Category Lead at Danish Crown and his feed posts demonstrate a clear focus on developing product categories on a global scale.

Media Appearances

Mikael has no verified media appearances

Work History

3-2019
Director Marketing / Innovation & Business Development, International Sales BU at Danish Crown Foods
10-2016 - 2-2019
Marketing Director, Milk Based Beverages at Arla Foods
3-2011 - 10-2016
Director Marketing And Innovation at Cocio Chokolademælk A/S
7-2010 - 3-2011
Director, Global Innovation at Arla Foods
6-2005 - 7-2010
Director Sales and Marketing at Arla Foods, USA

Education

1994 - 1996
MSc from Aarhus University
2008 - 2008
Executive Programme - Finance for Non-Financial Executives from Columbia University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Hedensted, Central Denmark Region, Denmark Job Level : Mid-senior Designation : Director Marketing / Innovation & Business Development, International Sales BU at Danish Crown Foods
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Insights For Selling To Mikael

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mikael is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mikael

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Mikael move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Mikael take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Mikael

Personality Compatibility


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