Mikael Moser

Commander
DISC Type : D

EUROPEAN MARKETING MANAGER DELL TECHNOLOGIES - ALSO GROUP at ALSO Group

Greater Malmö Metropolitan Area, Sweden

Overview

Mikael is a senior IT professional with an 18-year track record, currently serving as the EMEA Marketing Lead for Dell at ALSO Group. He has a comprehensive understanding of the marketing spectrum, focusing on lead generation and sales growth. People often describe him as dedicated, passionate, and a creative leader.

Outside of his core marketing roles, Mikael is a passionate creator and event manager. He describes himself as someone who loves to find new ways to connect with people through experiences. He has been a finalist for Event Manager of the Year and frequently acts as a moderator and master of ceremonies.

Unique fact: He joined Dell in 2005 with no interest in technology, planning to stay for only six months before building a long-term, successful career in the industry.

Personality Overview

Candid & Clear

Decisive

Risk-Taker

They respond better to strong and respectful interactions.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

Experiential Events
He is an award-winning creator and moderator who describes himself as a "constant creator" who finds new ways to connect with people through experiences.
Next-Gen Marketing
His recent social media posts highlight his focus on "Next Gen Marketing" in his new role, moving beyond traditional methods to drive engagement and growth.
Channel & Distribution
His career has centered on orchestrating marketing strategies through distributors and partners across Europe, focusing on the reseller journey and promotional initiatives.

Media Appearances

Mikael has no verified media appearances

Work History

11-2025
EUROPEAN MARKETING MANAGER DELL TECHNOLOGIES - ALSO GROUP at ALSO Group
10-2024 - 11-2025
HEAD OF DISTRIBUTION MARKETING EMEA - EUROPE NORTH at Dell Technologies
2-2022 - 10-2024
MARKETING MANAGER SCALABLE PROJECTS & EXPERIENTIAL EVENTS – CENTRAL NORTHERN EUROPE & ISRAEL at Dell Technologies
6-2020 - 2-2022
HEAD OF DISTRIBUTION MARKETING DELL TECHNOLOGIES – CENTRAL NORTHERN EUROPE & ISRAEL at Dell Technologies
8-2013 - 2-2016
BUSINESS DEVELOPMENT MANAGER MICROSOFT – NORDICS at Microsoft

Education

2002 - 2003
Organizational Leadership from Malmö University
1998 - 2001
PE & Leadership from Sundsgymnasiet Vellinge

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Malmö Metropolitan Area, Sweden Job Level : Middle Designation : EUROPEAN MARKETING MANAGER DELL TECHNOLOGIES - ALSO GROUP at ALSO Group
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Insights For Selling To Mikael

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mikael is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mikael

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Mikael move?

  • They can take decisions very fast if you manage to convince them.
  • Can Mikael take some risk or not?

  • The risks don’t matter much to them.

You And Mikael

Personality Compatibility


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