Mike Barton

Inspirer
DISC Type : di

Vice President, Corporate Communication & Content Marketing at AudioEye

Lehi, Utah, United States

Overview

Mike has no verified overview

Personality Overview

Generous

Fast Adopter

Decisive

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Mike has no verified topics they care about

Media Appearances

Mike has no verified media appearances

Work History

9-2024
Vice President, Corporate Communication & Content Marketing at AudioEye
5-2023 - 9-2024
Senior Director, Content Strategy & Customer Marketing at AudioEye
5-2022 - 12-2022
Director, Customer Marketing at Zenoti
1-2021 - 5-2022
Head of Customer Communication Email Programs at Adobe
1-2019 - 1-2021
Head of Executive Marketing Content and Messaging at Adobe

Education

2006 - 2007
Master's Degree from Northwestern University
2001 - 2005
Bachelors from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Lehi, Utah, United States Job Level : Senior Designation : Vice President, Corporate Communication & Content Marketing at AudioEye
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Mike

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Mike take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Mike

Personality Compatibility


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