Mike Bernard

Initiator
DISC Type : Di

Chief Marketing Officer at Evotix

Greater Minneapolis-St. Paul Area, United States

Overview

Mike has no verified overview

Personality Overview

Impact-Oriented

Confident

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Mike has no verified topics they care about

Media Appearances

Mike has no verified media appearances

Work History

5-2025
Chief Marketing Officer at Evotix
1-2022 - 4-2025
Chief Marketing Officer at Vendavo
5-2021 - 1-2022
Vice President of Product and Customer Marketing at Optimizely
4-2020 - 5-2021
Vice President, Product Marketing at Optimizely
5-2019 - 4-2020
Chief Marketing Officer - Insite Software (acquired by Optimizely in Dec. 2019) at Optimizely

Education

2004 - 2006
MA from Bethel University
1999 - 2001
Master of Business Administration (MBA) from Metro State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Leadership Designation : Chief Marketing Officer at Evotix
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Mike

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Mike take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Mike

Personality Compatibility


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