Mike Biddulph

Observer
DISC Type : ci

Non Executive Director at Fargo Systems Ltd

London, England, United Kingdom

Overview

Mike Biddulph is a Partner at August Equity with over 25 years of experience, focusing on private equity investments in the technology, services, and healthcare sectors. He plays a key role in transaction execution and portfolio management, working to scale UK-based businesses. He holds an MA in Economics & History from the University of Cambridge.

Outside of his finance career, Mike is a pilot with a passion for flying light aircraft. He enjoys the unique perspective it provides for viewing the countryside, particularly the Suffolk coast. He has also been involved in rebuilding a vintage 1943 Percival Proctor aircraft.

He contributed to a local newsletter as a "Countryside Observer, " sharing his observations from his travels by road and air.

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Healthcare Software
He has a proven track record in the sector, demonstrated by his involvement and successful exits with companies like Agilio Software and The Dermatology Partnership.
Cybersecurity Investment
Serves as a Non-Executive Director for Integrity360 and has a history of building leading cybersecurity providers, including the firm's prior successful exit of SecureData.
UK Growth Equity
As a Partner at August Equity, his primary role is investing in and scaling service-oriented UK businesses, typically with investments between £20 to £50 million.

Media Appearances

Mike has no verified media appearances

Work History

1-2025
Non Executive Director at Fargo Systems Ltd
1-2023 - 11-2024
Non Executive Director at The Dermatology Partnership
10-2021 - 6-2023
Non Executive Director at Charterhouse Voice & Data PLC
6-2021
Non Executive Director at Integrity360
9-2020 - 2-2024
Non Executive Director at Agilio Software

Education

1993 - 1996
Economics & History (MA) from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Non Executive Director at Fargo Systems Ltd
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Mike

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Mike take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Mike

Personality Compatibility


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