Mike Gurr

Trailblazer
DISC Type : DI

Principal Consultant at Mike Gurr Advisory Services

Greater Toronto Area, Canada

Overview

Mike is a senior operations executive with over 14 years of experience scaling CPG and beverage brands. He specializes in creating manufacturing, logistics, and supply chain systems from scratch. People who have worked with him describe him as authentic, humble, and a leader by example.

Following a challenging year that he described as a "hard reset, " Mike has focused on personal reflection and growth, including recommitting to sobriety. He values authenticity and integrity, which colleagues note he brings to his professional relationships.

Unique fact: Mike built and commissioned a complete manufacturing plant and brand-experience taproom from the ground up while President of Kensington Brewing Company.

Personality Overview

Assertive

Values Relationships

Friendly But Fast

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.

Topics They Care About

Scaling CPG Brands
His career is dedicated to building and optimizing the entire operational backbone—manufacturing, supply chain, and S&OP—for growing CPG and beverage companies.
Co-Packer Management
A key area of his expertise involves establishing and managing co-packer partnerships, a crucial element for brand growth and go-to-market execution.
Personal Grooming Market
He is currently working with a personal grooming/beauty brand and is actively networking to understand the category's distribution and retail landscape in the USA.

Media Appearances

Mike has no verified media appearances

Work History

9-2025
Principal Consultant at Mike Gurr Advisory Services
1-2023 - 8-2025
Vice President Operations at Grüvi
9-2021 - 8-2023
General Manager, Canada at Grüvi
6-2019 - 10-2021
President at Kensington Brewing Company
6-2018 - 6-2019
Acting President at Kensington Brewing Company

Education

2006 - 2008
Political Science from York University
2008 - 2009
Political Science from Yonsei University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Toronto Area, Canada Job Level : Middle Designation : Principal Consultant at Mike Gurr Advisory Services
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Help them visualize the impact of their decision
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Mike

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Mike take some risk or not?

  • They can take risks if necessary.

You And Mike

Personality Compatibility


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