Alda Karen Hjaltalín

Examiner
DISC Type : cs

Founder at SKINERGY

Brooklyn, New York, United States

Overview

Alda Karen Hjaltalín is a serial entrepreneur and the founder of SKINERGY, a wellness beverage brand. A law graduate from Háskóli Íslands, her career includes successful exits from a clothing brand and a marketing agency. Colleagues describe her as super motivated, planned, and calculated, with a drive to exceed expectations.

Originally from Akureyri, Iceland, Alda is also a published author and public speaker, known for her bestselling book Lífsbiblían and her Life Masterclass series. She is a recipient of the Young Women in Public Affairs International Award and actively supports student entrepreneurship events at universities like Columbia.

Unique fact: The idea for her beverage company came while working at Target, where she wanted to combine her daily coffee, collagen powder, and beauty supplements into one delicious drink.

Personality Overview

Overcautious

Late Adopter

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Wellness Innovation
Founded SKINERGY to merge skincare and beverages, creating a unique product category she saw was missing in the U. S. market.
Consumer Brands
Her journey, from observing shopper behavior at Target to launching her own CPG brand, shows a deep interest in building direct-to-consumer products.
Startup Growth
Currently focused on scaling SKINERGY in the competitive U. S. market, attending trade shows and networking with major retailers like KeHE.

Media Appearances

Alda has no verified media appearances

Work History

9-2023
Founder at SKINERGY
9-2017
Founder at Personal Marketing Services & Public Speaking
3-2022 - 2-2025
Vice President of Strategic Marketing at XANDAR
11-2016 - 12-2020
VP of Sales & Marketing / Partner at Ghostlamp
1-2015 - 8-2017
Founder at Barkode Clothing

Education

2015 - 2016
Bachelor of Laws (LLB) from Háskóli Íslands
2009 - 2013
Sociology & media studies from Menntaskólinn á Akureyri

More Information

Social Presence :

Prographics :

Exp : 11 Location : Brooklyn, New York, United States Job Level : Leadership Designation : Founder at SKINERGY
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Insights For Selling To Alda Karen

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alda Karen is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Alda Karen

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Alda Karen move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Alda Karen take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Alda Karen

Personality Compatibility


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