Mike Hastings

Enigma
DISC Type : icd

Chief Digital Officer (CDO) at NHS Birmingham Black Country & Solihull ICB

Wolverhampton, England, United Kingdom

Overview

Mike Hastings is a board-level executive and the Chief Digital Officer for the NHS Birmingham, Black Country & Solihull ICB. An advocate for the NHS, he has diverse strategic leadership experience across healthcare, manufacturing, and academia. Mike holds a postgraduate degree from Imperial College London and is a PRINCE2 Practitioner.

Outside of his NHS role, Mike is deeply committed to his community in Wolverhampton, where he lives with his family. He has a passion for education, serving as the Chair of the Board of Governors for the City of Wolverhampton College, where he has also previously taught adult learners.

He concurrently holds top executive digital roles in the NHS while also chairing the board of a major local college, overseeing its campus transformation.

Personality Overview

Fast Follower

Challenger

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

NHS Digital Transformation
As Chief Digital Officer, he leads the digital strategy and programmes for the NHS Black Country region, including initiatives in remote patient monitoring.
Community Education
Serves as the Chair of the Board of Governors for the City of Wolverhampton College, demonstrating a strong, long-term commitment to local education.
Strategic Governance
His roles have consistently included governance responsibilities, both within the NHS and as Chair of the Search and Governance Committee at the City of Wolverhampton College.

Media Appearances

Mike has no verified media appearances

Work History

10-2025
Chief Digital Officer (CDO) at NHS Birmingham Black Country & Solihull ICB
12-2023
Chair at City of Wolverhampton College
8-2018 - 12-2023
Vice Chair, College Board of Governors at City of Wolverhampton College
7-2021
Director of Digital and Governance at NHS Black Country Integrated Care Board
5-2021 - 12-2023
Chief Information and Operations Officer at Black Country and West Birmingham CCG at Black Country & West Birmingham CCG

Education

9-2022 - 9-2023
Postgraduate Degree from Imperial College London
2017 - 2017
PRINCE2 Practitioner from Remarc

More Information

Social Presence :

Prographics :

Exp : 7 Location : Wolverhampton, England, United Kingdom Job Level : Leadership Designation : Chief Digital Officer (CDO) at NHS Birmingham Black Country & Solihull ICB
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mike

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Mike take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Mike

Personality Compatibility


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