Mike Lucero

Examiner
DISC Type : cs

Chief Marketing Officer at CS Genetics

San Mateo, California, United States

Overview

Mike has no verified overview

Personality Overview

Tough To Convince

Status Quo Seeker

Late Adopter

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Mike has no verified topics they care about

Media Appearances

Mike has no verified media appearances

Work History

8-2025
Chief Marketing Officer at CS Genetics
5-2024 - 1-2026
Head of Product Strategy at Glyphic Biotechnologies
8-2023
Company Owner at Starshine Farms
1-2019 - 8-2023
Vice President Of Product Strategy at 10X Genomics
11-2015 - 1-2019
Head Of Strategic Marketing at 10X Genomics

Education

1981 - 1988
BA from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Mateo, California, United States Job Level : Leadership Designation : Chief Marketing Officer at CS Genetics
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Mike

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Mike take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Mike

Personality Compatibility


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