Mike Maddison

Questioner
DISC Type : c

Vice President Sales Marketing at Optical Cabling Systems

Plano, Texas, United States

Overview

Mike is a Vice President of Sales & Marketing at Optical Cabling Systems with extensive experience in the telecommunications industry. A graduate of Northwest Missouri State University, he focuses on driving growth with OEMs and data centers. People he has worked with describe him as hardworking and a man of uncompromised integrity.

Outside of his primary career in technology, Mike has an entrepreneurial background as the co-owner of a cleaning systems company. His professional history also includes a leadership role in sales and marketing within the outdoor industry, suggesting a familiarity with non-corporate or more rugged B2C markets.

Unique fact: He balances a high-tech sales career in telecommunications with the hands-on business of co-owning a cleaning company.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Go-to-Market Strategy
He recently stated his primary focus is to sharpen his company's go-to-market approach and strengthen the sales organization to win new business.
Relationship-Focused Sales
He is a strong believer in building client relationships by treating them like family, a principle noted by those who have worked with him.
Data Center Solutions
His current role involves partnering directly with data center customers, making their specific needs and challenges a key area of his professional focus.

Media Appearances

Mike has no verified media appearances

Work History

12-2025
Vice President Sales Marketing at Optical Cabling Systems
12-2014 - 12-2025
Vice President Sales & Marketing at ZERO Connect
3-2014
Co-Owner at Absolute Cleaning Systems - Iowa
1-2009 - 12-2015
Vice President Sales & Marketing at Muddy Outdoors
7-2008 - 6-2010
Vice President Sales & Marketing at CustomerVision

Education

1987 - 1991
BS from Northwest Missouri State University
1986 - 1987
Education details unavailable from Indian Hills Community College

More Information

Social Presence :

Prographics :

Exp : 32 Location : Plano, Texas, United States Job Level : Senior Designation : Vice President Sales Marketing at Optical Cabling Systems
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mike

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mike take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Mike

Personality Compatibility


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