William Ferraro

Questioner
DISC Type : c

Chief Executive Officer at Nonarev

Westwood, Massachusetts, United States

Overview

William is a serial entrepreneur and CEO with a focus on emerging technologies like location-based VR, AI, and blockchain. He leverages his AI certification from MIT Sloan to lead multiple tech ventures. His background is rooted in his service with the United States Marine Corps, shaping his leadership style.

Outside of his tech ventures, William is an adventurer who embraces challenges. He has a passion for stepping outside his comfort zone, a mindset he applies to both personal and professional pursuits. This is highlighted by his pride in his military service and his love for exploration.

He once took an unplanned motorcycle trip over 14, 000 feet up into the Himalayas.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Emerging Technology
As CEO of Key To Amaze and founder of KTASTEP, he is deeply involved in VR, AI, and blockchain applications.
Hands-On Education
His venture KTASTEP is dedicated to educating the next generation of innovators through direct experience with new technologies.
Veteran Community
He proudly shares his experiences and identifies with the values he learned as a United States Marine.

Media Appearances

William has no verified media appearances

Work History

4-2024
Chief Executive Officer at Nonarev
3-2023
Founder at KTASTEP
1-2018
CEO at Key To Amaze
8-2016 - 1-2018
CEO at Fasdraft LLC

Education

1992 - 1999
Education details unavailable from Unites States Marine Corps
CSAIL Artificial Intelligence from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 9 Location : Westwood, Massachusetts, United States Job Level : Leadership Designation : Chief Executive Officer at Nonarev
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from William

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will William move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can William take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And William

Personality Compatibility


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