Mike Meldrum

Wildcard
DISC Type : cis

Director at WM Donald

Greater Aberdeen Area, United Kingdom

Overview

Mike Meldrum is a Director at WM Donald, a family-founded civil engineering firm in Aberdeenshire. With a background in civil engineering, he focuses on general management and has driven the company-wide adoption of advanced GPS and automation technologies to boost efficiency and safety on projects.

He is actively involved in the local community, representing his company at regional events like the Black Isle show. Mike is also passionate about fostering future talent in the construction industry, engaging directly with local schools to promote apprenticeships and career opportunities.

Unique fact: He is a director at the civil engineering company originally founded by his father, William Donald.

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Construction Technology
Champions the use of advanced systems like Trimble WorksManager and Dynapac Autosteer to improve project accuracy, efficiency, and safety.
Next-Generation Talent
Passionate about education and apprenticeships, he actively engages with local schools like Bridge of Don Academy to inspire the future workforce.
Sustainable Construction
Shows interest in environmentally-friendly site management techniques, such as methods to prevent algae growth and manage water without harming local ecosystems.

Media Appearances

Mike has no verified media appearances

Work History

1-2020
Director at WM Donald
3-2004
Civil Engineer at WM Donald

Education

Mike has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Aberdeen Area, United Kingdom Job Level : Mid-senior Designation : Director at WM Donald
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mike

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mike take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Mike

Personality Compatibility


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