Mike Reed is the Co-founder and Executive Creative Director of brand language agency Reed Words, with over 30 years of experience as a writer. Educated in Literature & Philosophy, he is a published author and global conference speaker. Colleagues describe him as a "wise, " "insightful, " and "superb writer. "
His academic background in literature and philosophy, paired with his completion of Robert McKees renowned STORY course, suggests a deep-seated passion for the art of narrative and storytelling, which he applies to his professional work in branding.
He is a Silver Lion winner at the Cannes Lions International Festival of Creativity for his copywriting work on packaging.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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