Mike Reed

Commander
DISC Type : D

Co-founder and Executive Creative Director at Reed Words

London, England, United Kingdom

Overview

Mike Reed is the Co-founder and Executive Creative Director of brand language agency Reed Words, with over 30 years of experience as a writer. Educated in Literature & Philosophy, he is a published author and global conference speaker. Colleagues describe him as a "wise, " "insightful, " and "superb writer. "

His academic background in literature and philosophy, paired with his completion of Robert McKees renowned STORY course, suggests a deep-seated passion for the art of narrative and storytelling, which he applies to his professional work in branding.

He is a Silver Lion winner at the Cannes Lions International Festival of Creativity for his copywriting work on packaging.

Personality Overview

Strong-Willed

Candid & Clear

Very Quick

They prefer to be the ones controlling the conversation or defining the terms.  They respond better to strong and respectful interactions. They are not always relationship oriented.

Topics They Care About

Brand Language
As the co-founder of Reed Words, his entire professional focus is on helping brands get stronger through language, from strategy and naming to copywriting.
Creative Collaboration
He shows a keen interest in understanding and working with in-house creative teams to help solve their writing and branding challenges.
Business Storytelling
His education in literature and philosophy, along with professional development in storytelling, indicates a core belief in narrative's power for brands.

Media Appearances

Mike has no verified media appearances

Work History

9-2013
Co-founder and Executive Creative Director at Reed Words
Freelance Senior Copywriter at Self-employed
4-2010 - 7-2011
Copywriter (part-time) at YouView.com
Creative Director at Other Creative Limited
Senior Copywriter at Park Advertising

Education

1988 - 1991
Literature & Philosophy from University of East Anglia
1981 - 1988
Education details unavailable from Friends School Saffron Walden

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-founder and Executive Creative Director at Reed Words
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mike

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Mike take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Mike

Personality Compatibility


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