Mike Rohtlaan in

Mike Rohtlaan

Energizer · DISC type I
Business Development Specialist at Freelance
📍 North Ferriby, England, United Kingdom

Mike is a board-level sales director with over 30 years of experience in the food manufacturing industry, specializing in the bakery and confectionery sectors. He currently operates as a freelance business development specialist, focusing on launching new products. Colleagues describe him as proactive, charismatic, and innovative.

Outside of his professional work, Mike is passionate about motorsports and is actively involved in rally car racing. He serves as a racing navigator for Rough Cut Racing, showcasing a high-energy and focused personality that complements his business acumen.

Unique fact: He is a competitive racing navigator, participating in rally events with the Rough Cut Racing team.

Read the full overview →
Experience
4 Years
Current Role
Business Development Specialist
Job Level
Junior
Location
North Ferriby, England, United Kingdom
Personality Overview

How Mike shows up

Enthusiastic
Big Picture Person
Imaginative

They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Mike cares about

New Product Launches
He is currently focused on launching new bakery products into the market, such as his recent projects with Ernest Sourdough and Mimosa Welsh Cakes for Brace's Bakery.
Bakery Industry Growth
With deep knowledge of food and bakery development, he has a strong track record of delivering growth both organically and through strategic mergers and acquisitions.
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Career

Work history

4-2025
Business Development Specialist
Freelance
1-2022
Racing Navigator
Rough Cut Racing
1-2023 - 11-2024
Commercial Controller
Irwin's Bakery (W.D Irwin & Sons)
11-2022 - 1-2023
Senior Commercial Manager
Chestnut Bakery
2-2021 - 10-2022
Senior Commercial Manager
The Bama Companies, Inc
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2009
Direct Personal Leadership Program
Western University
2007 - 2008
Sales Effectiveness Program
Western University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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