Mike Rohtlaan

Energizer
DISC Type : I

Business Development Specialist at Freelance

North Ferriby, England, United Kingdom

Overview

Mike is a board-level sales director with over 30 years of experience in the food manufacturing industry, specializing in the bakery and confectionery sectors. He currently operates as a freelance business development specialist, focusing on launching new products. Colleagues describe him as proactive, charismatic, and innovative.

Outside of his professional work, Mike is passionate about motorsports and is actively involved in rally car racing. He serves as a racing navigator for Rough Cut Racing, showcasing a high-energy and focused personality that complements his business acumen.

Unique fact: He is a competitive racing navigator, participating in rally events with the Rough Cut Racing team.

Personality Overview

Enthusiastic

Big Picture Person

Imaginative

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

New Product Launches
He is currently focused on launching new bakery products into the market, such as his recent projects with Ernest Sourdough and Mimosa Welsh Cakes for Brace's Bakery.
Bakery Industry Growth
With deep knowledge of food and bakery development, he has a strong track record of delivering growth both organically and through strategic mergers and acquisitions.
Retailer Partnerships
He has extensive experience developing private label and branded products for major retailers and QSR operators, including a Quality Food Award for products supplied to Asda.

Media Appearances

Mike has no verified media appearances

Work History

4-2025
Business Development Specialist at Freelance
1-2022
Racing Navigator at Rough Cut Racing
1-2023 - 11-2024
Commercial Controller at Irwin's Bakery (W.D Irwin & Sons)
11-2022 - 1-2023
Senior Commercial Manager at Chestnut Bakery
2-2021 - 10-2022
Senior Commercial Manager at The Bama Companies, Inc

Education

2008 - 2009
Direct Personal Leadership Program from Western University
2007 - 2008
Sales Effectiveness Program from Western University

More Information

Social Presence :

Prographics :

Exp : 4 Location : North Ferriby, England, United Kingdom Job Level : Junior Designation : Business Development Specialist at Freelance
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Mike

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Mike take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Mike

Personality Compatibility


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