Mike Rohtlaan in

Mike Rohtlaan

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Business Development Specialist at Freelance
📍 North Ferriby, England, United Kingdom

Mike is a board-level sales director with over 30 years of experience in the food manufacturing industry, specializing in the bakery and confectionery sectors. He currently operates as a freelance business development specialist, focusing on launching new products. Colleagues describe him as proactive, charismatic, and innovative.

Outside of his professional work, Mike is passionate about motorsports and is actively involved in rally car racing. He serves as a racing navigator for Rough Cut Racing, showcasing a high-energy and focused personality that complements his business acumen.

Unique fact: He is a competitive racing navigator, participating in rally events with the Rough Cut Racing team.

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Experience
4 Years
Current Role
Business Development Specialist
Job Level
Junior
Location
North Ferriby, England, United Kingdom
Personality Overview

How Mike shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Mike cares about

New Product Launches
He is currently focused on launching new bakery products into the market, such as his recent projects with Ernest Sourdough and Mimosa Welsh Cakes for Brace's Bakery.
Bakery Industry Growth
With deep knowledge of food and bakery development, he has a strong track record of delivering growth both organically and through strategic mergers and acquisitions.
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Career

Work history

4-2025
Business Development Specialist
Freelance
1-2022
Racing Navigator
Rough Cut Racing
1-2023 - 11-2024
Commercial Controller
Irwin's Bakery (W.D Irwin & Sons)
11-2022 - 1-2023
Senior Commercial Manager
Chestnut Bakery
2-2021 - 10-2022
Senior Commercial Manager
The Bama Companies, Inc
In the press

Media appearances

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Education
2008 - 2009
Direct Personal Leadership Program
Western University
2007 - 2008
Sales Effectiveness Program
Western University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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