Mike Ruland

Balancer
DISC Type : S

Vice President Sales and Marketing at Traton Homes

Alpharetta, Georgia, United States

Overview

Mike has no verified overview

Personality Overview

Good Listener

Empathetic

Risk-Averse

Even if it takes time, they prefer following the process.  They are comfortable taking a long term view. They are polite and respectful but practical.

Topics They Care About

Mike has no verified topics they care about

Media Appearances

Mike has no verified media appearances

Work History

9-2025
Vice President Sales and Marketing at Traton Homes
5-2019 - 9-2025
Vice President Sales Marketing at Toll Brothers
1-2014 - 5-2019
Vice President Sales and Marketing at Sharp Residential
6-2012 - 1-2014
Vice President Sales and Marketing at Ryland Homes
3-1996 - 5-2012
President at Peachtree Residential Properties

Education

Bachelor of Arts (B.A.) from University of Maryland Baltimore County

More Information

Social Presence :

Prographics :

Exp : 30 Location : Alpharetta, Georgia, United States Job Level : Senior Designation : Vice President Sales and Marketing at Traton Homes
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Unless they are the decision maker, bring other stakeholders into the process early
  • Be very observant about how they perceive the risk in the decision
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Don’t brush off their concerns, their comfort with you will go down
  • Skip mentioning details that are confusing
  • Do not sound very transactional, make extra effort to be genuinely interested

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • For them, low risk, acceptance by others and strong collaterals are most important.
  • Will you ever get a clear answer from Mike

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They can be very slow in making decisions.
  • Can Mike take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Mike

Personality Compatibility


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