Mike Sweeney in

Mike Sweeney

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Senior Vice President of Sales, WIP at SweenologyLLC
📍 Hilton Head Island, South Carolina, United States

Mike Sweeney is a Fractional EVP, Advisor, and Entrepreneur specializing in the CPG industry. With a focus on beverage and snack brands, he provides executive advisory on sales, route-to-market strategy, and organizational development. He attended the University of North Carolina at Greensboro.

He is a reflective individual who believes people do their best work when trusted and challenged. Mike values showing up with curiosity and a willingness to listen before speaking, drawing lessons from both professional and personal experiences to inform his approach.

Unique fact: Mike connects his childhood fear of “the Three Witches” to the professional challenge of overcoming a fear-based culture in business.

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Experience
30 Years
Current Role
Senior Vice President of Sales, WIP
Job Level
Leadership
Location
Hilton Head Island, South Carolina, United States
Personality Overview

How Mike shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Mike cares about

Energy Drink Trends
He authored a "2026 Energy Drink Outlook, " analyzing the category's key players and future trajectory, showing deep industry interest.
CPG Go-to-Market
His advisory firm, SweenologyLLC, focuses on route-to-market and value proposition strategy for emerging CPG brands.
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Career

Work history

11-2024 - 1-2026
Senior Vice President of Sales, WIP
SweenologyLLC
3-2023
Co-Founder | Managing Partner | Chief Advisory Officer
Key Account Collective
3-2023
Co-Founder| Advisor, Key Account Collective
SweenologyLLC
1-2023
Chief Revenue Officer (CRO)
PSR BRANDS
1-2023 - 4-2024
Chief Revenue Officer (CRO) PSR Brands
SweenologyLLC
In the press

Media appearances

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Education
1990 - 1995
Education details unavailable
University of North Carolina at Greensboro
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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