Mike Tasik

Observer
DISC Type : ic

Group Media Director at Crispin

Denver, Colorado, United States

Overview

Mike Tasik is a Group Media Director at Crispin with deep experience in planning integrated media strategies to fuel brand growth. He leverages a data-driven approach across paid social, influencer marketing, and content for B2B and D2C audiences in finance, healthcare, and tech. He is a graduate of Baruch College.

He organized and launched the first-ever advertising campaign in China for investment bank Goldman Sachs.

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Integrated Media Strategy
His entire career is focused on planning and executing integrated media strategies that span organic social, paid media, custom content, and influencer marketing.
B2B Marketing
He has specific experience targeting B2B audiences, including executing programmatic campaigns for Amazon and running initiatives for Goldman Sachs.
Ad Verification
He has shown a professional interest in the growing importance of ad verification and how it impacts a brand's overall marketing strategy.

Media Appearances

Mike has no verified media appearances

Work History

8-2023
Group Media Director at Crispin
1-2022 - 8-2023
Media Director at MMI Agency
6-2021 - 1-2022
Associate Media Director at The Media Kitchen
1-2020 - 6-2021
Senior Media Strategist at The Media Kitchen
7-2017 - 12-2019
Media Strategist at The Media Kitchen

Education

2015 - 2016
Bachelor of Business Administration (BBA) from Baruch College
2013 - 2014
Associate of Arts and Sciences - AAS from Nassau Community College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Denver, Colorado, United States Job Level : Mid-senior Designation : Group Media Director at Crispin
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mike

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mike take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Mike

Personality Compatibility


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