Mike Thornback in

Mike Thornback

Go-getter · DISC type d
Director, Unified Communications Canada & LATAM at AVI-SPL Canada
📍 Greater Toronto Area, Canada

Mike Thornback is a Digital Workplace Experience (DWX) leader at AVI-SPL with over 16 years in the audio-visual industry. He focuses on creating friction-free, employee-centric ecosystems through unified communications. Colleagues describe him as a detail-oriented, diligent, and thoughtful leader who excels at designing and deploying collaboration technology roadmaps.

Outside of work, Mike is a family man who resides in Ontario, Canada, with his wife and three sons. He is an avid cyclist, enjoying both road and trail biking during the warmer months. This passion for the outdoors provides a balance to his technology-focused career.

He is a frequent speaker at industry conferences, sharing his expertise on hybrid work strategies and the future of collaboration.

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Experience
22 Years
Current Role
Director, Unified Communications Canada & LATAM
Job Level
Mid-senior
Location
Greater Toronto Area, Canada
Personality Overview

How Mike shows up

Vision Oriented
Decisive
Fast-Paced

They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Priorities

Topics Mike cares about

Digital Workplace Experience
His professional focus is on architecting seamless, friction-free digital environments to boost employee engagement and productivity.
Unified Communications
As the Director of the UC Practice, he leads teams in designing and implementing video conferencing and other collaborative technologies for clients.
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Career

Work history

4-2026
Director, Unified Communications Canada & LATAM
AVI-SPL Canada
11-2022
Chief Technology Officer
Young Minds Psychology
1-2022 - 4-2026
Director, Unified Communications Practice
AVI-SPL Canada
9-2020 - 1-2022
Director Of Business Development
AVI-SPL Canada
10-2018 - 9-2020
National Strategic Alliances Director
AVI-SPL Canada
In the press

Media appearances

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Education
2004 - 2013
B.A
York University
2003 - 2004
Web Designer
CDI College
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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