Mike Watts in

Mike Watts

Evaluator · DISC type DSC
Head of Industry Marketing, Semiconductor and Electronics at NI (National Instruments)
📍 Austin, Texas, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
14 Years
Current Role
Head of Industry Marketing, Semiconductor and Electronics
Job Level
Mid-senior
Location
Austin, Texas, United States
Personality Overview

How Mike shows up

Quality Focused
Fast But Analytical
Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Priorities

Topics Mike cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

11-2024
Head of Industry Marketing, Semiconductor and Electronics
NI (National Instruments)
12-2021
Chief Product Manager, Precision Instrumentation and Software
NI (National Instruments)
10-2018 - 12-2021
Senior Product Marketing Manager, Semiconductor Validation and Production Test
NI (National Instruments)
8-2014 - 10-2018
Staff Product Manager for Automated Test Instruments and Software
NI (National Instruments)
6-2013 - 10-2014
Applications Engineer
NI (National Instruments)
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
6-2024 - 1-2025
Post Graduate Program
The University of Texas at Austin
2008 - 2013
Bachelor of Science (BS)
Texas A&M University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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