Mike Wolniak

Sharpshooter
DISC Type : CD

Co-Founder, CEO at TasteRay

Warsaw, Mazowieckie, Poland

Overview

Michal is a serial entrepreneur who founded and scaled the digital agency VML (Heureka) into an 800-person, award-winning powerhouse. He is now the Co-Founder and CEO of TasteRay, a venture using emotionally intelligent AI to revolutionize entertainment discovery. People often describe him as a creative, innovative, and goal-driven visionary with a CX certification from Forrester.

Outside of his tech ventures, Michal has a deep passion for the arts, with a stated interest in theater and painting. He successfully produced a critically valued monodrama titled "Ojciec Bóg" (Father God). He is also an active member of the Young Presidents Organization (YPO), engaging with a global community of chief executives.

Unique fact: He has twice been awarded the title of "Man of the Year" by industry publications for his impact on advertising.

Personality Overview

Fast But Analytical

ROI Driven

Rigorous & Demanding

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Topics They Care About

AI & Emotional Intelligence
His current company, TasteRay, is founded on the principle of adding an emotional intelligence layer to AI to better understand user preferences in entertainment.
Entertainment Discovery
He is actively solving the "paradox of choice" by creating technology that recommends content based on a user's mood and personality, not just their watch history.
Scaling Ventures
He has a proven track record, having built his first agency from zero to 800 employees before selling it to WPP and is now building his next tech company.

Media Appearances

Mike has no verified media appearances

Work History

12-2024
Co-Founder, CEO at TasteRay
8-2025
Strategic Advisor at PixelRiot
10-2019
Member at YPO
2-2019
Brand Council member at Superbrands Polska
11-2021 - 12-2024
Member Of The Supervisory Board at ORBITVU

Education

1997 - 2003
m.a. from University of Warsaw
1995 - 1996
Mathematics from University of Warsaw

More Information

Social Presence :

Prographics :

Exp : 6 Location : Warsaw, Mazowieckie, Poland Job Level : Leadership Designation : Co-Founder, CEO at TasteRay
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mike

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • If convinced, they can reach decisions quite fast.
  • Can Mike take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Mike

Personality Compatibility


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