Mike Yorke

Examiner
DISC Type : cs

Owner at Mike Yorke Consulting

Toronto, Ontario, Canada

Overview

Mike Yorke is a public affairs expert and the owner of Mike Yorke Consulting. He has a long and distinguished career in labor relations, notably serving as the President and Director of Public Affairs for the Carpenters’ District Council of Ontario, advocating for thousands of skilled trade workers.

Outside of his professional advocacy, Mike shows a strong passion for community engagement. He actively supports local entrepreneurs and markets, follows developments in architecture and design through publications like Azure Magazine, and champions local community strength in areas like Scarborough.

He is a respected voice in Torontos construction and labor sectors, frequently commenting on major infrastructure projects and housing.

Personality Overview

Process Oriented

Tough To Convince

Unexpressive

Being observant comes to them naturally.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Skilled Trades Advocacy
As a former President of the Carpenters' union, he has dedicated his career to advocating for skilled workers, training, and apprenticeships in the construction industry.
Community Building
Engages in important advocacy and supports local entrepreneurs and markets, showing a clear passion for strengthening communities like Scarborough.
Urban Development
His career is deeply connected to major infrastructure and construction projects in the Toronto area, and he often comments on development policy.

Media Appearances

Mike has no verified media appearances

Work History

Owner at Mike Yorke Consulting

Education

Mike has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Toronto, Ontario, Canada Job Level : N/A Designation : Owner at Mike Yorke Consulting
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Mike

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Mike take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Mike

Personality Compatibility


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