Mikey Hersom

Observer
DISC Type : ci

Co-Owner at M2RE Partners LLC

Santa Fe, New Mexico, United States

Overview

Mikey Hersom is a seasoned executive who transitioned from a multi-decade career in experiential marketing to real estate investment. As Co-Owner of M2RE Partners, he focuses on multifamily investments and construction. He was previously President of Havas Sports & Entertainment and CEO of ignition, leading major global brand activations.

Currently President of the Charger Aquatics Santa Fe board, Mikey is a dedicated swim parent and avid sports fan, particularly of Boston teams. He enjoys a wide range of outdoor activities including mountain biking, skiing, golf, and scuba diving. He has lived in South Africa and enjoys traveling with his family.

Interesting fact: Mikey played a key role in defining the experiential marketing industry, leading activations for global events like the Olympic Torch Relay and FIFA World Cup™ Trophy Tour.

Personality Overview

Value Driven

Curious

Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Real Estate Investing
As Co-Owner of M2RE Partners, his firm focuses on multifamily investments, covered land sales, and build-for-rent construction to optimize revenue potential for investors.
Youth Swimming
Serves as President of the Charger Aquatics Santa Fe swim club, which he joined in 2023, and is a dedicated swim parent.
Experiential Marketing
Former CEO of ignition and President of Havas Sports & Entertainment, where he was a pivotal figure in shaping the industry through large-scale global brand campaigns.

Media Appearances

Mikey has no verified media appearances

Work History

4-2018
Co-Owner at M2RE Partners LLC
11-2017
Owner at Big Pass, Inc.
9-2016 - 10-2017
President at Havas Sports & Entertainment
1-2001 - 10-2017
CEO / Co-Owner at ignition
2-1997 - 12-2000
Brand Activation Manager - Coca-Cola Southern Africa at The Coca-Cola Company

Education

1989 - 1993
Education details unavailable from University of Wisconsin-Madison
1986 - 1989
Education details unavailable from The Frederick Gunn School

More Information

Social Presence :

Prographics :

Exp : 28 Location : Santa Fe, New Mexico, United States Job Level : N/A Designation : Co-Owner at M2RE Partners LLC
URL has been copied!

Insights For Selling To Mikey

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mikey is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Mikey

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Mikey move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Mikey take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Mikey

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.