Mikey Hersom
Login to view DISC.Mikey Hersom is a seasoned executive who transitioned from a multi-decade career in experiential marketing to real estate investment. As Co-Owner of M2RE Partners, he focuses on multifamily investments and construction. He was previously President of Havas Sports & Entertainment and CEO of ignition, leading major global brand activations.
Currently President of the Charger Aquatics Santa Fe board, Mikey is a dedicated swim parent and avid sports fan, particularly of Boston teams. He enjoys a wide range of outdoor activities including mountain biking, skiing, golf, and scuba diving. He has lived in South Africa and enjoys traveling with his family.
Interesting fact: Mikey played a key role in defining the experiential marketing industry, leading activations for global events like the Olympic Torch Relay and FIFA World Cup™ Trophy Tour.
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