Mikkel A. T. Heideby in

Mikkel A. T. Heideby

Evaluator · DISC type Dsc
Board Member at Pack Tech A/S
📍 Copenhagen, Capital Region of Denmark, Denmark

Mikkel is the CCO, Partner, and co-owner at Sunrise A/S, with over 20 years of experience advising C-level executives on aligning brand, marketing, and commercial goals. A graduate of Copenhagen Business School, he is described by colleagues as bright, dedicated, and inspiring, with a sharp commercial mindset focused on driving tangible growth.

Outside of his direct agency work, Mikkel is a frequent media contributor and expert commentator on DR (Danmarks Radio), Denmarks national broadcasting corporation. He often speaks publicly on topics including branding, marketing, lifestyle, and cultural trends, demonstrating a broad range of interests.

Unique fact: He is an investor in the ad-tech platform Zuuvi and has been a member of the Danish management network VL-Group 59.

Read the full overview →
Experience
23 Years
Current Role
Board Member
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Mikkel shows up

Hard To Convince
Thorough Evaluator
Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Priorities

Topics Mikkel cares about

Commercial Strategy
His focus is always on driving measurable results from a sales point of view, helping clients translate ambition into commercial performance.
AI in Marketing
He recently shared an article on how AI will significantly impact marketing roles, indicating a focus on the future of the industry.
+5 more topics Login to view topics
Career

Work history

6-2022 - 4-2024
Board Member
Pack Tech A/S
12-2017
Investor
Zuuvi
11-2017
CCO & Co-owner
Sunrise A/S
8-2016 - 9-2017
Managing Director
Black Rabbit A/S
6-2014 - 6-2016
Expert on various tv-programs at DR
DR - Danmarks Radio
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1998 - 2000
Cand. Merc
Copenhagen Business School
1995 - 2000
Master degree
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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