Mikkel A. T. Heideby

Evaluator
DISC Type : Dsc

Board Member at Pack Tech A/S

Copenhagen, Capital Region of Denmark, Denmark

Overview

Mikkel is the CCO, Partner, and co-owner at Sunrise A/S, with over 20 years of experience advising C-level executives on aligning brand, marketing, and commercial goals. A graduate of Copenhagen Business School, he is described by colleagues as bright, dedicated, and inspiring, with a sharp commercial mindset focused on driving tangible growth.

Outside of his direct agency work, Mikkel is a frequent media contributor and expert commentator on DR (Danmarks Radio), Denmarks national broadcasting corporation. He often speaks publicly on topics including branding, marketing, lifestyle, and cultural trends, demonstrating a broad range of interests.

Unique fact: He is an investor in the ad-tech platform Zuuvi and has been a member of the Danish management network VL-Group 59.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Commercial Strategy
His focus is always on driving measurable results from a sales point of view, helping clients translate ambition into commercial performance.
AI in Marketing
He recently shared an article on how AI will significantly impact marketing roles, indicating a focus on the future of the industry.
Customer-Centric Insights
He advocates for using deep customer insights across the entire business, not just within the marketing department, to unlock full potential.

Media Appearances

Mikkel has no verified media appearances

Work History

6-2022 - 4-2024
Board Member at Pack Tech A/S
12-2017
Investor at Zuuvi
11-2017
CCO & Co-owner at Sunrise A/S
8-2016 - 9-2017
Managing Director at Black Rabbit A/S
6-2014 - 6-2016
Expert on various tv-programs at DR at DR - Danmarks Radio

Education

1998 - 2000
Cand. Merc from Copenhagen Business School
1995 - 2000
Master degree from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Board Member at Pack Tech A/S
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Insights For Selling To Mikkel A. T.

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mikkel A. T. is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Mikkel A. T.

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Mikkel A. T. move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Mikkel A. T. take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Mikkel A. T.

Personality Compatibility


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