Mikkel L. in

Mikkel L.

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Board Member at Dansk Annoncørforening
📍 Copenhagen Metropolitan Area, Denmark

Mikkel is a passionate commercial leader with over 20 years of experience in marketing, e-commerce, and sales. As CMO of Alm. Brand Group, he has been central to the successful integration of Codan Forsikring, transforming marketing into a strategic, business-critical function. He holds a Certificate in Business Administration from AVT Business School.

Colleagues and partners describe him as a forward-thinking, well-reasoned, and visionary leader with strong strategic and communicative abilities. He is passionate about employee development and well-being, viewing it as essential for achieving organizational goals.

He was nominated for CMO of the Year in 2025, but his original dream was to become a police detective, which he couldnt pursue due to color blindness.

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Experience
23 Years
Current Role
Board Member
Job Level
Leadership
Location
Copenhagen Metropolitan Area, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Mikkel cares about

Brand Integration
He has been a key figure in managing the merger and rebranding strategy following Alm. Brand's acquisition of Codan, creating a new multi-brand identity for the group.
Marketing with AI
He believes AI is a major trend that will fundamentally change marketing across the entire value chain, from creative and copy to attribution and optimization.
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Career

Work history

3-2024
Board Member
Dansk Annoncørforening
5-2022
CMO
Alm. Brand Group
8-2021 - 5-2022
CMO, Senior Vice President
Alm. Brand
3-2019 - 8-2021
VP/Head of Marketing, Communication & Digital
TDC NET
1-2018 - 3-2019
Vice President/Head of Group Brand Marketing & CSR
TDC Group
In the press

Media appearances

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Education
2012 - 2013
Certificate in Business Administration
AVT Business School
2002 - 2004
Certificate in the clerical trade/Bachelor
Niels Brock
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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