Mikkel L.

Commander
DISC Type : D

Board Member at Dansk Annoncørforening

Copenhagen Metropolitan Area, Denmark

Overview

Mikkel is a passionate commercial leader with over 20 years of experience in marketing, e-commerce, and sales. As CMO of Alm. Brand Group, he has been central to the successful integration of Codan Forsikring, transforming marketing into a strategic, business-critical function. He holds a Certificate in Business Administration from AVT Business School.

Colleagues and partners describe him as a forward-thinking, well-reasoned, and visionary leader with strong strategic and communicative abilities. He is passionate about employee development and well-being, viewing it as essential for achieving organizational goals.

He was nominated for CMO of the Year in 2025, but his original dream was to become a police detective, which he couldnt pursue due to color blindness.

Personality Overview

Strong-Willed

Risk-Taker

Impact-Driven

They like to be in a position where they can control the conversation and terms.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

Brand Integration
He has been a key figure in managing the merger and rebranding strategy following Alm. Brand's acquisition of Codan, creating a new multi-brand identity for the group.
Marketing with AI
He believes AI is a major trend that will fundamentally change marketing across the entire value chain, from creative and copy to attribution and optimization.
Agency Collaboration
He advocates for a more agile and closer partnership between clients and agencies, with shared responsibility and ownership to ensure the best possible outcomes.

Media Appearances

Mikkel has no verified media appearances

Work History

3-2024
Board Member at Dansk Annoncørforening
5-2022
CMO at Alm. Brand Group
8-2021 - 5-2022
CMO, Senior Vice President at Alm. Brand
3-2019 - 8-2021
VP/Head of Marketing, Communication & Digital at TDC NET
1-2018 - 3-2019
Vice President/Head of Group Brand Marketing & CSR at TDC Group

Education

2012 - 2013
Certificate in Business Administration from AVT Business School
2002 - 2004
Certificate in the clerical trade/Bachelor from Niels Brock

More Information

Social Presence :

Prographics :

Exp : 23 Location : Copenhagen Metropolitan Area, Denmark Job Level : Leadership Designation : Board Member at Dansk Annoncørforening
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Insights For Selling To Mikkel

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mikkel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mikkel

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Mikkel move?

  • They can take decisions very fast if you manage to convince them.
  • Can Mikkel take some risk or not?

  • The risks don’t matter much to them.

You And Mikkel

Personality Compatibility


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